Giving Tuesday’s reminder to do good
The history of a positive movement
This year, Dec. 1 means more than just the beginning of winter. Eight years ago, the first Tuesday after Thanksgiving also meant the start of something good – a global movement for good, in fact. Running on the theory that after so much consumerism on Black Friday people might be inspired to give back, Giving Tuesday was founded by New York’s 92nd Street Y along with the United Nations Foundation.
“The 92nd Street Y developed the hashtag, marketing advice, and resources, and released them all for any nonprofit to use,” a Vox article explained. The lack of specific branding allowed for the event to be more universal and made it possible for different non profits to take ownership and run with the idea. Giving Tuesday became an independent organization in 2019. The momentum of the movement has been nothing short of astounding. 2018 saw $380 million in donations, and a steady climb year over year from the $10.1 million donated at its genesis, according to nonprofitsource.com. There are over 150 countries participating and over 14.2 billion social media impressions.
“Whether it’s making someone smile, helping a neighbor out, showing up for an issue or people we care about, or giving some of what we have to those who need our help, every act of generosity counts and everyone has something to give,” according to the Giving Tuesday website.
The Big Sky Community Organization (BSCO) helps foster recreation, enrichment and connection in the community “through physical connections to trails and parks, to emotional connections between individuals participating in our programs,” the nonprofit’s website explained.
As was pointed-out on the BSCO Facebook page: “#GivingTuesday messages of hope, connection, and community have never been more needed. There are many ways you can help: give your time or talent, make a donation to causes you believe in, or inspire others. Every act of generosity counts.”
For Giving Tuesday ideas, check out givingtuesday.org
The Big Sky Chamber of Commerce list of area nonprofits can be found at http://listings.bigskychamber.com/list/category/nonprofits-351