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What's Big Sky's tourism DNA?

Visit Big Sky’s impressive work with the consulting firm Destination Think! has created a double helix of revealing insights about this community’s DNA. It’s foundational to the tourism master plan still in the works, and it’s formed using two strands of content.

As growth continues in the shadow of Lone Mountain, how can Highway 64 keep up with the increased traffic?

Highway 64 on their minds

When it comes to Highway 64, the stakes are high because it’s Big Sky’s one link to the outside world. 

“If that road fails,” said David Kack, with Montana State University’s Western Transportation Institute.
“Then the whole community is going to fail.”

Check out the recent Big Sky DNA Report created by Destination Think! for Visit Big Sky as part of their five-year Tourism Master Plan at http://lonepeaklookout.com/big-sky-dna-report-created-destination-think

Under the marketing microscope

Admittedly jet-lagged and remaining alert with the help of a Coke, Senior Strategic Consultant Frank Cuypers of the marketing company Destination Think! was in Big Sky Jan. 8 to discuss the results of the Big Sky Destination DNA study as part of Visit Big Sky’s Tourism Master Plan.

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