Josh Treasure started helping his dad open grocery stores when he was 14 years old. After trading stocks and bonds for a bit, he went back to it and can partly attribute his career choice to his luck in love – he met Caitlin Pabst in the produce section of Roxy’s Market. PHOTO COURTESY OF JOSH TREASURE

Josh Treasure’s quest for authentic living

A deep appreciation for the land, dedication to volunteering and finding the love of his life

Love stories begin in all kinds of places and from friendships and chance encounters. In the case of Josh Treasure, general manager of Roxy’s Market, his work led to the love of his life. It could have been scripted for a movie: her – tipsy, confident and direct with her flirting; him – discombobulated, nervously rendered speechless and then regretful, believing he had missed his shot with her. Now engaged, Treasure and Caitlin Pabst first met in the produce section of Roxy’s.

“I had never had that happen to me, so I just didn’t say anything. Fortunately, she came in the next day,” he said.

He seized the opportunity and asked her out. They did long distance for about a year and a half and then they made the leap and she moved to Big Sky from Chicago. They plan on putting down roots, creating a family here and becoming ingrained in the community.

It is fortunate Treasure found love in Big Sky. He did not have much luck in his hometown of Layton, Utah. In fact, he said he could not date anyone in high school – since he was related to nearly everyone in the community.

His ancestor, Elijah Adams, founded the state of Utah, so his LDS/Mormon roots go deep. To him, that life of faith created exhausting pressure for perfectionism.

“It becomes another job. A lot of people start living false lifestyles and that’s why I wanted to get out of there,” he said. “I aim to live authentically.”

Nature has always been his church and the unfathomable beauty of the area keeps him grounded and inspired.

“It’s where I got to escape. I can bike out halfway to Taylor Fork and lose cell service, sit on the side of a mountain and think about nothing or just enjoy the beauty that nature has to offer,” he said. “There’s three-quarters of the world that will never see a star just because of over development."

“We get to look up at the sky and see this beautiful outer-space every night. Sometimes it is easy to forget how fortunate we are. When you are out there it just hits you that this is something that we need to protect and love.”

Treasure puts forth effort to back his beliefs. Volunteer work was a big part of his childhood and he has made it a cornerstone of his adult life. He now serves on the planning and zoning committee, on the board for Visit Big Sky and launched Big Sky Sustainability Network Organization (Big Sky SNO), dedicating a good 20- 30 hours per week to volunteering. He agreed that it is a lot, but said he is getting it done.

The community is desperate for more people to step up, to even contribute an hour of their time per week would be huge.

“That is how Big Sky functions without a town government – and how it has always functioned. If somebody is sick down the street, it’s second nature to drop off groceries. If you are plowing your driveway you take care of your neighbor’s driveway, too. That’s the Big Sky way,” he said.

He noted that there are only two paid positions that are instrumental in shaping the community: the executive director of Big Sky Resort Area District and then the CEO of the chamber of commerce and Visit Big Sky – “other than that it is just donated hours.”

He would like to see more people from the younger generation step-up – he hears plenty of complaints from those who have not invested in improving the community.

“I care deeply about the Big Sky community – about everybody who lives here and is moving here,” he said. “The land, I want us to respect it and watch this place develop in a very thoughtout process and smart manner.”

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