Making “Montana Aware”

Federal funds put to work to encourage best practices during the pandemic

"Safety first – adventure second” is a motto Director of Montana Department of Commerce Tara Rice wants people to remember.

“We all have a shared responsibility to slow the spread of COVID-19,” she said in a press release. “Our top priority is to keep those who live, work and travel to Montana safe.”

In that quest, the Montana Department of Commerce’s Office of Tourism and Business Development has launched the “Montana Aware” campaign, an effort in partnership with Tourism Regions and local Convention & Visitor Bureaus.

The public health initiative is aimed at educating residents and visitors of safe and responsible behavior fitting for a pandemic.

Nearly 300 tourism-driven Big Sky businesses will be participating in the “Montana Aware” program via Visit Big Sky and using print, digital and social media platforms, email marketing and websites “to help inform patrons about safety guidelines for travel.”

Big Sky Chamber CEO Candace Carr Strauss explained that this effort will further the public messaging that much of Big Sky has already been sharing with its visitors and prospective visitors including taking “The Big Sky Pledge” to follow Centers for Disease Control guidelines and to mask up per Governor Steve Bullock’s mandate.

“To help our residents and front line workers to Stay Safe, our businesses to Stay Open and our community to Stay Strong,” she said.

More information can be found at 

Safe Travel Guidelines

Before travelers hit the road, they should, “Know before you go.”

• Know the local public health guidelines before arriving at their destination

• Understand some services and destinations may be limited

• Stay home if they’re sick

When travelers are on the road, they should:

•Wear a mask – face coverings are required in certain indoor spaces and for certain organized outdoor activities in counties currently experiencing four or more active cases of COVID-19

• Maintain social distance (at least 6 feet apart)

• Wash their hands and use hand sanitizer

• Avoid touching their face

• Cover coughs and sneezes

Visit for the most up-todate local health guidelines from Gallatin County.

The “Montana Aware” initiative is funded with federal dollars through Montana’s Coronavirus Relief Fund. For more information about the Montana Aware program, go to VISITMT.COM.

More Information

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